AI Shoppable Video & Retail Media — Deployed to 3 Clients, Zero‑Manual Shopify Setup and Boosted Engagement

Industry: Retail Media / E-commerce Technology

Client

AI-native retail media startup

Goal

To build an AI-powered platform that seamlessly integrates video content with e-commerce, enabling shoppable media experiences and driving higher engagement and sales across fashion and resale platforms.

Challenges

  • Lack of interactive product discovery tools connecting social media with e-commerce.
  • Limited ability to engage users effectively through traditional online retail experiences.
  • Low conversion rates due to the absence of seamless shopping experiences from video content.

Solution

Automated Inventory Management – Streamlined product catalog updates by ingesting and processing stock images, reducing manual effort and errors.

Shoppable Video Integration – Enabled seamless blending of social content with product links, driving higher customer engagement and conversion.

RAG-based Fashion Chatbot – Delivered personalized styling advice and automated metadata generation, enhancing customer experience and product discoverability.

Impact:

Deployed working solutions across three active clients.

Enabled zero-manual Shopify setup and analytics integration.

Improved customer engagement and sales conversion through AI-powered interactivity.

*Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.