Democratizing Analytics for a Leading Media & Entertainment Company — Driving Real‑Time Insights, Personalized Content & Reduced Churn

Industry: Media & Entertainment

Client

Leading Global Media & Entertainment Company

Goal

To develop a unified EMEA data science strategy that drives digital growth across direct-to-consumer streaming and linear media channels.

Challenges

  • Scaling data science impact across a fragmented media business.
  • Improving content recommendations and customer churn reduction.
  • Enhancing forecasting accuracy across multiple channels.

Solution

Built a cross-functional data science team and implemented an AI strategy adopted by the executive board.

Delivered AI-driven content recommendation, search optimization, and forecasting tools for streaming and ad sales.

Developed computer vision models and toolkits to enhance content metadata, carousel optimization, and spend analysis.

Impact:

Democratized access to advanced analytics across the organisation.

Influenced product and marketing decisions with real-time insights.

Boosted efficiency and viewer engagement through personalized content strategies.

*Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.