Live across 3 clients.
Zero manual Shopify setup.
An AI platform that turns video into a storefront — ingesting stock images to keep catalogues current, linking social content straight to checkout, and giving shoppers a stylist that talks back.
the platform live
Shopify setup
into one platform
fashion & resale
Client
An AI-native retail media startup building shoppable video experiences for fashion and resale platforms.
Goal
Build an AI-powered platform that blends video content with e-commerce — turning social-style media into a shoppable experience that drives engagement and sales.
Great video, no way to buy from it.
Fashion and resale platforms had video and social content, but no way to connect it to a purchase. There was no interactive product discovery layer linking what shoppers watched to what they could buy — so engagement never converted into sales.
Traditional online retail experiences couldn’t hold attention the way social content did, and without a seamless path from video to checkout, conversion rates stayed low.
Three constraints were non-negotiable:
- No interactive product discovery linking social content to e-commerce.
- Traditional retail experiences struggled to engage users.
- No seamless path from video to purchase, so conversion stayed low.
Three systems, shipped as one platform.
Automated inventory management ingests and processes stock images to keep product catalogues current, cutting out the manual work and errors that come with updating them by hand.
Shopify setup and analytics integration run with zero manual steps — the platform builds the storefront itself.
Shoppable video integration blends social-style content with product links directly, so a viewer can move from watching to buying without leaving the experience.
A RAG-based fashion chatbot gives shoppers personalised styling advice on top of that, while automatically generating the product metadata that makes items easier to discover.
Three clients live. Nothing set up by hand.
The platform now runs live across three clients on fashion and resale platforms, with Shopify setup and analytics fully automated. Video stopped being just content and became a storefront — and the catalogue behind it keeps itself up to date.
* Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.
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*Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.