Technical support workload cut by 20%.
That’s 8 FTE saved outright.
A centralized knowledge base that ranks historical cases by similarity, gives SMEs the source material behind every suggestion, and leaves the final call to them.
global support
SME workload
supported
support hubs
Client
A global transport and aviation company running worldwide 24/7 technical support hubs across a broad aviation product portfolio.
Goal
Improve the speed, consistency, and quality of technical support responses from the client’s global support teams, while scaling the internal expert knowledge those teams depend on.
The answers already existed. Finding them didn’t.
Customers submitted technical requests by phone, platform, and mobile device, and the volume, product diversity, and case complexity kept growing. New technical content was added daily, which meant response quality could quietly degrade, outdated solutions could resurface, and there was limited ability to audit how a case was actually resolved.
The information SMEs needed to do their jobs was dispersed across multiple systems and formats, written in several languages, inconsistent in structure and depth, and often missing entirely for rare or outlier cases. In a safety-critical industry, SMEs were also reasonably unwilling to act on model output they couldn’t verify — trust depended on accurate information, clear sourcing, and an easy way to check the recommendation.
Three constraints were non-negotiable:
- Technical content scattered across systems, formats, and languages
- SMEs unwilling to trust opaque AI output in a safety-critical setting
- Rare and outlier cases with missing or incomplete documentation
A ranked list of real cases, never a single unexplained answer.
The team built a centralized technical-support knowledge base combining a data collection module, a retrieval component, and a scoring algorithm that ranks historical claims by similarity and relevance. Instead of returning one opaque answer, the system surfaces a priority-ranked list of comparable past cases, scored on vector similarity, with the original source material attached to every result.
Every result comes with its source attached and a similarity score behind it — never a single answer with no way to check it.
A Python module automated claims ingestion and translation so multilingual records could be worked with consistently. Topic modelling pulled out structured metadata — product type, time in service, environment, issue category, root cause, resolution — to make search sharper and cases easier to reuse. Where metadata was incomplete, NLP-based completion suggested likely values, but these were always clearly labelled as suggestions, never mistaken for verified fact.
Quality was built into the workflow rather than bolted on: SMEs rated the usefulness of each result, that feedback fed back into the ranking, aggregated feedback was monitored over time, several distance metrics were tested for accuracy, and automated audit logs captured how each case was resolved. SMEs kept full control of the final decision throughout — the system accelerated research, it didn’t replace judgment.
One-fifth of the workload, gone.
Beyond the immediate time savings, the centralized knowledge base and feedback-driven ranking gave the organisation stronger auditability and a scalable foundation for long-term knowledge management. By keeping every result ranked, source-linked, and SME-verified, the programme delivered faster, more consistent technical support without giving up the traceability a safety-critical industry demands.
* Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.
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*Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.