Monthly revenue up 5x, from $20K to $100K.
The two-week case-study bottleneck is gone.
A fill-in-the-blank template with a built-in quality score turned slow, inconsistent case studies into a reliable stream of outbound-ready assets — freeing consultants to write their own and marketing to approve in a fraction of the time.
growth
up from $20K
eliminated
per consultant unlocked
Client
Prospecting Wizard’s marketing team builds and vets case studies from its network of consultants (“architects”), using them to power outbound lead matching and monetise consultant relationships.
Goal
Increase the number of case studies scoring 9 or above, so outbound marketing had a reliable supply of assets to match consultants with suitable leads.
Case studies took two weeks to write and still weren’t good enough to use.
Before the project, marketing spent more than two weeks producing each case study, and most still weren’t fit for outbound use. That delay meant architects (consultants) sat waiting to be matched with a suitable lead, and consultants capable of generating at least $2,000 a month in revenue stayed unmonetised.
The problem wasn’t effort, it was structure. Case studies varied in quality and language from one consultant to the next, with technical nuance and commercial messaging routinely lost or garbled in the write-up. Every piece had to be reworked, so outbound never had a steady supply of assets that scored well enough to send.
Three constraints were non-negotiable:
- Two-plus weeks to produce a single usable case study
- Inconsistent language and structure caused technical and commercial detail to get lost
- Consultants worth $2K+/month each sat unmonetised while assets were reworked
A fill-in-the-blank template that scores itself.
The fix was a structured, fill-in-the-blank template that let consultants write their own case studies without a marketer rewriting them first. The Head of AI designed prompts for business outcome, technical detail, measurable metrics and client quote, plus pre-set phrasing blocks that kept the tone outbound-ready and compliant — closing off the language leaks that had caused the rework.
A fill-in-the-blank template with a rubric built in — the case study writes itself, and only the good ones get through.
Submission became a gate, not a queue. Each case study was auto-scored against an outbound-readiness rubric the moment it was submitted; anything below a 9 triggered guided revision steps and specific feedback straight back to the consultant, instead of a round trip through marketing. Anything that cleared the bar fed straight into the outbound CRM and asset library, ready for lead matching.
Rollout was light-touch: short walkthroughs, a one-page cheat sheet for consultants, and a lightweight review SLA for marketing to keep throughput up.
Revenue went from $20K to $100K a month.
What used to be a two-week, hit-or-miss writing process is now a self-serve template with a quality gate built in. Consultants produce their own case studies, only the ones that score 9 or above reach outbound, and the business converts and monetises consultants faster as a result — with monthly revenue scaling from around $20K to $100K.
* Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.
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*Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.