Digital engagement up 10%.
Marketing ROI, finally measurable.
An AI-powered marketing platform that maps the full customer journey, personalises every campaign 1:1, and tracks ROI in real time — replacing guesswork with a single, unified view of the customer.
digital engagement
campaigns
tracking
e-commerce client
Client
A Fortune 500 retail and e-commerce leader running marketing campaigns across multiple digital channels and client organisations.
Goal
Make marketing more effective by using AI and data to personalise campaigns and accurately measure their impact.
Every campaign looked the same, and nobody could prove it worked.
Campaigns were generic, built for the audience rather than the individual, and fan preferences played no part in how they were designed. Digital engagement suffered as a result — interaction and participation across digital platforms stayed low.
Underneath, the data told the same story. Systems and datasets were disconnected, so there was no unified view of the customer, and no reliable way to track or measure how campaigns performed once they went live across channels.
Three constraints were non-negotiable:
- Generic campaigns, no personalisation
- Fragmented data, no single view of the customer
- No accurate way to measure campaign performance
SightPrism: a platform built to connect the whole journey.
We designed and built SightPrism, an AI-powered marketing effectiveness platform, from the ground up. At its core is journey mapping — an end-to-end view of how customers actually interact across digital touchpoints, replacing the fragmented, disconnected picture the client started with.
A platform built to see the whole customer journey, not just the last click.
On top of that view sit 1:1 personalised campaigns, built for the individual rather than the segment, and predictive analytics that use AI and ML models to anticipate customer behaviour and shape outreach before it’s sent. Targeted content delivery aligns what each customer sees with what they actually need.
Performance tracking and measurement run underneath all of it, giving the client robust, real-time visibility into campaign effectiveness and ROI — so results are monitored as they happen, not reconstructed after the fact.
Ten percent more engagement, and proof it worked.
SightPrism turned a generic, hard-to-measure marketing operation into a data-driven one. Personalisation lifted digital engagement, journey mapping gave the client a unified view of the customer, and real-time performance tracking meant ROI could finally be measured with confidence — establishing a scalable approach built to sustain audience growth long term.
* Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.
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*Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.