Scaled CX & CDP Practice to $5M Revenue, 30–45% Margins & $5–8M CDP Deals (EMEA Case Study)

Industry: Technology, Consulting

Client

International Automotive Manufacturer

Goal

To establish and scale Cognizant’s customer experience (CX) and digital transformation consulting practice into a profitable, scalable business, serving large enterprises across diverse industries in the EMEA region.

Challenges

  • Rapid Scaling Requirements – Growing the CX consulting practice quickly to meet rising market demand.
  • Sustainable Business Model Development – Establishing a framework that balanced growth with long-term viability.
  • Profitability Pressure – Ensuring strong financial performance while expanding service offerings.
  • Maintaining Delivery Excellence – Scaling operations without compromising quality, consistency, or client satisfaction.

Solution

CX and Omni-Channel Practice Development – Designed and launched a consulting practice focused on customer experience and omni-channel solutions.

Practice Scaling Across Europe – Expanded operations regionally, building a high-performing team of 30+ consultants.

Revenue Growth Enablement – Established strategies and offerings that generated $5M in revenue over three years.

Marketing Analytics Practice Creation – Developed a dedicated capability to deliver data-driven marketing insights.

Customer Data Platform (CDP) Practice Development – Built a specialized practice to consolidate customer data and drive personalization.

Contribution to Firmwide Growth – Integrated new practices and revenue streams that supported Cognizant’s broader digital transformation objectives.

Impact:

$5M Revenue Generated – Built and scaled the CX and Omni-Channel Consulting Practice over three years.

Consistent Profitability Achieved – Maintained margins of 30%–45% across the practice.Consistent Profitability Achieved – Maintained margins of 30%–45% across the practice.

CDP Practice Expansion – Established and grew a specialized Customer Data Platform practice.

$5M–$8M Revenue Secured – Closed high-value CDP deals with major global clients.

Strengthened Client Portfolio – Partnered with leading enterprises such as Aviva and Nestlé.

Enhanced Firmwide Growth – Contributed significantly to Cognizant’s digital transformation consulting leadership in EMEA.

*Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.