$2M Annual Savings — FastText AI Automates Product Attribute Classification for a Global Market Research Firm

Industry: Market Research

Client

Global market research and consumer insights company.

Goal

The goal was to automate product attribute classification using AI to enhance accuracy, reduce manual effort, and improve operational efficiency in delivering market insights.

Challenges

  • Manual product classification was time-consuming and resource-intensive.
  • High risk of human error reduced data accuracy and reliability.
  • Difficulty in scaling classification processes to handle large volumes of retail and eCommerce data.
  • Limited automation hindered operational efficiency and slowed delivery of insights.

Solution

Developed a FastText-based pipeline to automate product attribute classification and boost processing efficiency.

Built machine learning models for classifying consumer panel reviews, reducing reliance on manual effort.

Designed a hierarchical brand classification system to improve accuracy and maintainability.

Automated previously manual classification processes, leading to significant cost savings.

Enhanced scalability of data processing systems to handle large retail and eCommerce datasets.

Improved overall operational efficiency and data reliability through end-to-end automation.

Impact:

Achieved $2M in annual savings by automating product attribute classification.

Significantly improved operational efficiency, reducing time and resources required for data processing.

Enhanced data accuracy and consistency across diverse product categories.

Enabled faster, more informed decision-making for clients through reliable data systems.

Strengthened the company’s competitive advantage by modernizing core market research operations.

Supported the firm’s strategic objectives of cost reduction and scalable data system improvements.

*Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.