Every travel offer, centralised.
Conversions built to scale.
ETL pipelines pulled every travel offer into one system, and JavaScript-based tools opened that system up to third-party partners — turning scattered offers into a platform built for conversions and revenue.
aggregation
pipelines
integrations
positioning
Client
A Philippines-based affiliate marketing company that runs online travel deals for its partners.
Goal
Build an affiliate marketing platform that optimised online travel offers, driving higher conversions and revenue for partners across the travel industry.
Every offer lived in its own silo.
The client ran online travel deals for partners across the industry, but the offers came from everywhere — different sources, different formats, different volumes — and none of it sat in one place.
Without a unified system, the team was managing that data manually as it grew, which capped how many offers and partners the platform could realistically handle. Scaling the business meant fixing the plumbing first.
Three constraints were non-negotiable:
- Travel offers scattered across sources, no unified system
- Large data volumes with no central home
- Manual operations couldn’t scale with partner growth
ETL pipelines in, integration tools out.
We built ETL processes that pulled travel offers from across sources into a single, centralised system — aggregating the data so it could be processed and analysed consistently instead of handled piecemeal.
One pipeline for every offer, one set of tools for every partner — that’s how affiliate marketing starts to scale.
On top of that, we developed JavaScript-based tools that let third parties integrate with the platform directly, removing the friction that had been slowing affiliate operations down.
Together, the two pieces turned a fragmented process into one pipeline: offers in, centralised and analysed, then out to partners through integrations built for it.
From scattered offers to a system built to grow.
Centralising the data solved the operational problem. Once every offer ran through the same pipeline, the business had the accuracy and scale it needed to grow its partner base and lead in a crowded affiliate market.
* Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.
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*Case studies reflect work undertaken by our Heads of AI either during their tenure with Head of AI or in prior roles before they were part of the Head of AI network; they are provided for illustrative purposes only and are based on conversations with our Heads of AI.